Google provides more than 800 million dollars to support smallcompanies, what is the position of your company?



Google announced last Friday that it will provide aid worth more than $ 800 million to support small and medium-sized companies and health organizations affected by the outbreak of the Coronavirus, and this assistance will be free cash and advertising funds in the Google advertising platform.




This financial aid includes:





$ 250 million: Ad Grants to help the World Health Organization (WHO) and more than 100 government agencies around the world provide important information on how to prevent the spread of the Corona Virus (COVID-19), and other measures to help local communities.
 A $ 200 million investment fund to support NGOs and financial institutions around the world to help provide small businesses with financing.
$ 15 million: Google.org has already given cash to nonprofits to help bridge financial gaps for SMEs.
$ 340 million: Free Google Advertising Credits is available to all SMEs.
$ 20 million: in the form of credits in the (Google Cloud) service for academic institutions and researchers, to benefit from while studying potential treatments and vaccines, track critical data, and identify new ways to combat the spread of COVID-19.




Ad Balances for Small and Medium Enterprises in Google Ads:





Google stated in a post through its blog: “It wants to help small and medium companies (SMBs) to keep in touch with its customers during this difficult period, and to mitigate financial losses, and for this reason it will provide free advertising credits worth $ 340 million to small and medium companies worldwide, It can be used at any time until the end of 2020 via the Google Ads platform.




What companies are eligible for this aid?





Ad credits will be available to small and medium-sized companies that post their ads directly through Google’s advertising services, or through their partners around the world since January 2019.




This means that SMEs, who are opening a new Google Ads account at this time, will not be eligible for free credits.




How and when will eligible companies receive advertising credits?





Google will send notifications to the advertising accounts of small and medium-sized companies that have published ads since January 1, 2019, in the coming months. However, there are as yet no comments on the value of advertising credits to be issued to each company.




According to Google, the free advertising credits will not be available immediately, and I indicated that this is just an advertisement, and it is currently following up on the implementation of this initiative. The Google support page indicated that these free credits will arrive in the coming months.




How long are free ad credits?





If your company gets a free advertising credit from Google, you can use it at any time throughout this year as it will expire on December 31, 2020.




Will this advertising credit work across all Google advertising services?





Yes, according to Google, companies can take advantage of these advertising balances via the Google Ads platform that includes: search engine, YouTube, and the Google Display Network, in addition to all types of advertising campaigns.

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